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Black Week and Christmas are rapidly approaching and e-commerce is facing its most hectic period. A lot can happen when there is a greater-than-normal load on your e-commerce site, and something going wrong can have dire consequences. You have to be prepared lest your customer experience be impacted by high traffic, e.g. in the form of delayed response times or, in the worst case, that the site crashes. That’s why we put together a check list of concrete tips for ideally preparing for a period in which uptime and response times are vital.
Getting started late? Keep in mind that it's better to have a simple plan than none at all. If you can’t check off everything, at least ensure that you have an overall plan. Start with the most business critical aspects and work from there. Good luck!

1. Assign a project manager

Black Week and Christmas retail are a project in and of themselves in which many people are involved (in-house and out at suppliers) making it’s easy to miss or forget things. Therefore, it is important to assign a project manager to be responsible for ensuring your progress. If you don’t have the time or resources in-house, you may benefit from bringing in an external resource during this period. You will be paid back for investing in this many times over since you can reuse and refine the processes you set now for the coming years.

2. Identify business parameters 

It is important to prepare by setting clear targets. Start from your current situation, compare it to last year and define your expected targets and a best case scenario.Use existing data and set the most important KPIs for your particular line of e-commerce – visits, response times, sessions, turnover, etc. For your e-commerce site, also set performance limits that, once reached, you will need to take particular measures in the case something arises. If you already have a good idea of your KPIs from the start, you will actually be working from real data rather than just a feel for how things are going. This way, you can set real fact-based targets for what you want to achieve rather than let your decisions be determined by emotion.  

3. Involve your suppliers

Compile a list of your suppliers and document areas of responsibility and contact persons. Distribute this information to your other suppliers as well as to your own organization so everyone knows who to contact should anything unexpected arise. It is good to have one supplier (preferably a technical implementation partner) as your single point of contactwho can be in charge of the contact chain. 

Your e-commerce is an ecosystem of services – from main suppliers such as platform and operational suppliers to technical implementation partners and all auxiliary services, such as for payments, etc. It goes without saying that it is vital that you are clear in your communication with your most business-critical suppliers. In addition to supplying contact information, it is important to inform suppliers of your market plan as well as through which channels your promotions will be distributed so that everyone is aware of and prepared for possible peaks on your site. 

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To sell real estate online may seem like a great challenge. This, despite the fact that the majority of customers are accustomed to making large and small purchases online. Presumably, the greatest challenge is making customers feel they have enough information and inspiration to go through with a large online purchase. This has been a challenge in basically every industry, even those that now are e-commerce savvy.

To sell real estate online may seem like a great challenge. This, despite the fact that the majority of customers are accustomed to making large and small purchases online. Presumably, the greatest challenge is making customers feel they have enough information and inspiration to go through with a large online purchase. This has been a challenge in basically every industry, even those that now are e-commerce savvy.

The automotive industry is an example of an industry that has been very successful in e-commerce, despite the great expense and complexity of their products. They identified that, given relevant information, customers tend to immediately make a purchase or decide to make a purchase in the future. The automotive industry utilizes smart strategies such as configuration, which allows customers to build their own car digitally. The configuration contains relevant, simple facts on each of the car’s components, making it easier for customers to “build” the car of their dreams.

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An all-new version of Litium's cloud-based ecommerce platform was launched at our annual customer and partner event. Litium 7 puts the customer experience in focus and has been developed to provide the natural hub for tomorrow's ecommerce solutions.

Ludvig Block, Chief Product Officer, at Litium, presented Litium 7 at our customer and partner event ACCELERATE 2018. He explains the thinking behind the new release. 

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The report “Swedish B2B Commerce in 2017” has given us many insights into what companies in Sweden consider to be a successful involvement in e-commerce. For an investment in digital commerce to live up to the expectations a B2B company has, it has become increasingly important to successfully integrate the e-commerce solution with other business and support systems in the enterprise.

There are high expectations when it comes to what an e-commerce solution can bring the enterprise and what it can do for sales. Ninety-four percent of Swedish B2B companies think their own digital sales will increase in the next three years, and a third think that sales will increase by over 25 percent.

According to Swedish B2B Commerce in 2017 the strongest driving force behind a digital initiative is a wish to simplify administration and streamline sales, closely followed by a desire to increase the level of service to customers. For an investment in digital commerce to achieve the desired results, you often need more than a new e-commerce solution, however.

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Just because more and more stores are closing doesn’t necessarily mean we have to talk about the death of retail. Certain people argue that it's more a case of a retail renaissance that we are experiencing right now. Traditional stores are on their way out, but are leaving room for increasingly experience-based premises.

During the 2018 D-Congress in Gothenburg, the “new store” was a hot topic of conversation. The majority of people there agreed that bricks and mortar stores have gained an entirely new purpose with the forward march of e-commerce. New expectations from customers create new and higher demands on what a store should be today. According to a survey by Eventbrite the millennial generation puts far more value on experiences and events compared to earlier generations.

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With 490 stores in 18 countries and EU-wide online sales, fashion chain Lindex is anything but a rookie when it comes to omnichannel sales. After having an online presence for over 10 years, Lindex has more experience and greater knowledge of digital retailing than most retailers. Lindex is now on the threshold of the next generation e-commerce solution. With the aim of further developing its leading position within omnichannel retailing, the plan is to launch all-new e-commerce on the market in 2018.

Henrik Sörstedt joined Lindex’s digital journey two years ago. Since fall 2017, he has been Director of Customer Experience, a new role within Lindex with responsibility for the brand's digital strategy and channel development which aims to supports Lindex’s e-commerce operations.

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It's arrived. This year’s edition of the Swedish B2B Commerce survey. Last year, we could see that there was a lack of proper statistics on digital commerce between companies in Sweden, which is why we produced the report, Swedish B2B Commerce, and we now want to repeat last year's success. We wanted to take the temperature of digital B2B commerce again, and produce data to enable comparisons with last year’s findings and see what has changed. We present some of the most important and clearest observations below.

There are no signs that digital commerce is slowing down.

As we expected, digital commerce between companies continues to rise in Sweden. When it comes to the number of B2B companies that benefit from digital commerce, last year's figure of 57% has increased to 67%. In other words, around two-thirds of B2B companies in Sweden have digital sales today. Of those that pursue digital commerce, the vast majority agree that their own digital commerce will increase over the next three years. And of those that have not gone down the digital sales route, 53% are planning to do so within three years. Everything therefore points to digital B2B commerce continuing to rise in Sweden moving forward.

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