LEX Automotive chooses Litium for digital transformation

Litium announces that LEX Automotive, a successful Swedish supplier of classic car parts, has chosen Litium Commerce Cloud to create a great digital experience for its customers and streamline its systems and product information.

LEX Automotive has taken a significant step towards digital transformation. With ambitious growth goals, complex article structures, and an extensive business structure covering both B2B and B2C markets, the need for a new platform was crucial. The company aimed to quadruple its range and required a robust PIM solution to streamline B2B products on its website and synchronize price and product lists with its Visma.Net business system.

The choice fell on Litium Commerce Cloud. The goal is to start with LEX Automotive but also migrate sister company CVR-Parts to the same platform to manage both these separate websites from one interface.

"It feels fantastic to take this step into the future, and with Litium's platform, we see that we can be both efficient and quick to drive growth. Over time, we also see significant benefits in incorporating CVR into the same robust solution to further accelerate our growth," says John Johansson, CEO of LEX Automotive and CVR.

The partner in the project is Maksimer.

We look forward to following you on your digitalization journey!