Litium Unified Commerce or Omni-channel

Build your brand and sell your products on all markets in all channels

A unified customer experience in all channels

Build your brand and market and sell your products in all channels and on all markets. Create the brand experience your customer wants and a unified customer experience for omni-channel and unified commerce.

Unlimited e-commerce

Create and present your brand and customer experience in unlimited markets, languages and channels. Drive sales and receive orders from all channels.

One platform - all channels

Central management with all data in one place. There is no need to take the time to upload products in different places when one platform can handle all channels.

Order Management for you

Common order management with all possibilities to be tailor-made according to customer specific needs.

Channel strategy

Many brands of today are considering their channel strategy. Some companies deploy different models for the initial sales and the after sales processes where any of these could be a direct channel or indirect. Traditional B2B-sales through distributors and resellers are now challenged by the combined will of the brand and their customers to establish a direct relationship. 

Customer touchpoints

A known fact for all companies today is that the number of customer touchpoints continues to pile up. The physical store, online, mobile, native apps, social media, market-places and the list goes on. Many companies still struggle to get this to work, trying to keep up with customers' demands and ever-changing behavior by adding new touchpoints.  

Industry strong buzzwords

Unified Commerce and Omni-channel have both been industry strong buzzwords for years and there is some confusion about what the difference is.

In short, Omni-channel is a method dedicated to streamlining all marketing and sales in a unified strategy for all relevant channels while at the same time working by handling all available channels in accordance with how they are cooperating and contributing to the whole. Unified Commerce on the other hand is a further development and means that all channels are integrated and handled from the same platform. All information is the same and is made available through all channels.


Unifed Commerce, Omni-channel or Multichannel? What´s what and what is the difference between them?

Multichannel = the understanding that customer interaction happens in more channels than one. Multichannel mixes the customer experience and allows the consumer to engage on the channel he or she prefers. It’s flexible but expects brands to behave in the confines of the channel.
Omni-channel = the strive to connect and support the customer journey through multiple channels by providing the same experience
Unified commerce = the execution of meeting the customer as one throughout all touchpoints.
To understand whether your current state is Multi-, Omni channel or Unified could be a measure of your digital maturity and how far you have come on your digital journey. But that definition is perhaps irrelevant by now as we all understand that the technical set up of a company should never come in the way of a superior seamless customer experience through all touchpoints.

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