Many manufacturing companies have a long tradition of using printed product catalogs, a physical, reliable, and appreciated resource for customer meetings and trade shows. However, as digitalization advances and customer buying behaviors evolve, it is becoming increasingly important to complement or replace printed catalogs with a digital product website.
From printed catalog to digital product website – step by step
Transitioning from a printed catalog to a digital solution does not have to happen overnight. Instead, it can be a gradual shift that reduces printing costs and environmental impact while increasing accessibility and flexibility for your customers. Here are some key reasons to begin the journey toward a digital product website:
1. Reduced costs and environmental impact
Printed catalogs involve significant costs for design, printing, and distribution. Additionally, they quickly become outdated, requiring new editions to be produced. By gradually moving product information online, you can reduce these costs while taking a more sustainable environmental approach.
2. Easier product updates and improved information
With a digital product website, you can quickly and easily update product information, pricing, and technical specifications without the need for reprinting. Customers always have access to the latest information, creating a better buying experience and reducing the risk of incorrect orders.
Read more >> What is a product website? A complete guide.
3. Increased accessibility and searchability
Your customers are looking for information online. With a digital product website, it becomes easy for them to find and understand your products at any time of day. By optimizing content for search engines (SEO), you can also improve your visibility and generate more leads and business opportunities.
4. A stronger sales channel – even for complex products
For companies with long sales processes and complex products, a digital product website can serve as valuable support for sales teams. By integrating the catalog with contact forms or configurators, you can generate leads and help customers make informed decisions.
5. Opportunity to scale up to e-commerce
Many companies start with a product website and then transition to a full-scale e-commerce solution. Regardless of the path you choose, having a digital platform that makes it easy for customers to find, understand, and purchase your products is essential. In the following article, we explore the differences, benefits, and key considerations for maximizing your product sales. Is a product website or an e-commerce solution the best fit for you?
Many companies choose to implement a customer portal integrated with their ERP system, making it easy to add features like price inquiries, customer-specific logins, and direct purchases when needed.
>> Read more about the key features of a customer portal integrated with your ERP.
We help you take the next step
Many of our customers have already made the transition from printed catalogs to digital product websites—and they are happy to share their experiences. Would you like to learn more about how to reduce printing costs, increase sales, and create a more sustainable business?
Contact us, and we’ll help you find the best solution for your company.
