Success in product sales isn’t just about having great products – it’s about how you present and sell them online. Many companies face the question: Should we build a product website to showcase our assortment, or invest in a full-scale e-commerce solution with a buy button?
Regardless of your choice, having a digital platform that makes it easy for customers to find, understand, and purchase your products is crucial. In this post, we’ll go through the differences, benefits, and key considerations to help you maximize your product sales.
1. What is a product website, and how can it boost your product sales?
A product website can be seen as a digital catalog where you present your products with detailed information, images, and specifications. It’s a smart choice for companies that:
✅ Have complex products that require a longer decision-making process
✅ Sell through resellers or want to generate leads through contact requests
✅ Want to build their brand and inspire customers without selling directly online
📌 Read more, what is a product web?
How a product website can improve your product sales:
✔ Provides customers with clear and inspiring product information
✔ Increases visibility on Google with SEO-optimized content
✔ Supports the sales team by serving as a digital product catalog
Do you already have an extensive product catalog? A great first step is to put it online so that customers and prospects can easily find detailed information about your products digitally.
2. When is an e-commerce platform the right choice for product sales?
If you want customers to purchase directly from your website, the next step is to consider an e-commerce platformwith a buy button. Having your own e-commerce store enables you to:
✔ Create a seamless buying journey, allowing customers to shop whenever they want
✔ Run promotions and dynamic pricing strategies to boost sales
✔ Automate order management and streamline the entire sales process
How to drive successful product sales with e-commerce:
✔ A mobile-optimized and fast website to maximize conversions
✔ Clear CTA buttons and purchasing features that guide the customer through the process
✔ Integration with PIM to ensure accurate and up-to-date product information
3. Combining a product website and e-commerce – the ultimate solution for product sales
For some businesses, the most effective approach is to combine a product website with e-commerce. This way, customers can both get inspired and access in-depth product information before easily completing their purchase online.
With Litium Commerce Cloud, you can start with a product website and scale up to a full-fledged e-commerce platform when needed – all without changing platforms.
📌 Read more: We’ve previously discussed a digital maturity ladder where companies progress from stage 1 to 5 in their digital journey. Where do you stand? Check out our maturity model here.
Want to optimize your online product sales?
Read our guide on how to become the best in your industry at product sales.
Or contact us directly – we’re passionate about product sales and have helped companies succeed in digital channels for over 20 years!
