Artificial intelligence has long been a hot topic. But now it’s happening – for real. According to our new report, The Rise of AI in B2B Digital Commerce, AI has rapidly moved from being a buzzword to becoming a strategic tool for an increasing number of Nordic B2B companies.
👉 The question is no longer if you should start using AI – but how, where and when.
📥 Download the full report here
How B2B companies are using AI today
The report is based on responses from over 900 decision-makers in manufacturing, distribution, and wholesale across the Nordics. Here are the five most common areas of application:
1. Marketing
AI helps companies create, translate, and optimize content – faster and with better data-driven precision.
"We primarily use AI in our marketing materials, but also to make customer interactions more efficient."
– Digital strategist, manufacturer
2. Data-Driven Analysis
Understand customer behavior, measure campaign performance, and make smarter decisions.
3. Sales Optimization
AI is used to generate leads, predict purchasing behavior, and set prices – especially in manufacturing, where sales processes tend to be complex.
4. Customer Support
Chatbots and virtual assistants make service faster, more accessible – and more cost-effective.
5. Personalization
Companies tailor product recommendations, content, and offers based on customer behavior.
And these are just the beginning.
👉 Read the full report here
Three strategic goals behind AI adoption
The most successful companies combine technology with business strategy. In the report, we identify three clear ambitions:
- Faster, more accurate marketing
- More efficient internal processes (sales, analytics, content)
- Enhanced customer experience supported by AI
Many companies pursue multiple ambitions in parallel – and are already seeing tangible results.
Want to dive deeper?
📥 Download the full report: The Rise of AI in B2B Digital Commerce
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Ready to take the next step?
AI is transforming how Nordic B2B companies approach marketing, sales, and customer experience. This report shows how, why – and what to keep in mind to succeed.
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