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E-commerce-
platform for B2B

✔ Build strong relationships
✔ Automate workflows
✔ Increase sales

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Litium as a platform for B2B

In a rapidly changing digital world, B2B companies need more than just an order portal. They need a powerful solution that enables automation, personalization, and growth. Litium is built to manage the complexity of B2B while keeping operating costs and TCO low.

We offer a modern, flexible, and scalable B2B e-commerce platform that empowers wholesalers, manufacturers, and brands to digitalize their sales—with full control and minimal complexity.

  • 24/7 self-service for your customers
  • Customer-specific pricing, assortments, and workflows
  • ERP integration & API support for seamless connectivity
  • All-in-one solution with CMS, campaigns, My Pages, OMS, and PIM
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Challenges for B2B companies today

Running B2B e-commerce involves far more moving parts than selling to consumers: complex pricing lists, customer-specific assortments, multiple users per account, ERP integration, and the demand for 24/7 self-service. Many companies get stuck with manual workflows, expensive integrations, or platforms that can’t scale with their ambitions.

Common challenges: 

  • Customer-specific discounts and pricing lists
  • Limitations in assortment and inventory management
  • Requirements for multiple users & roles within customer organizations
  • Reordering and subscription flows
  • Complex order handling / quote and call-off systems
  • Insufficient integration with ERP and internal tools
  • And as always: time and resources

With a platform designed around these needs, companies can free up time, optimize resources, and deliver stronger customer experiences.

Why Litium is the right fit for B2B:

Flexibility &
freedom

You can run Litium as a complete suite with CMS, PIM, and e-commerce, or build a headless solution with separate front-end components.

Low total cost of ownership (TCO)

Litium offers a growth-based pricing model and operational cost, rather than high licensing fees.

Support for complex business logic

The platform manages customer-specific assortments, pricing lists, multiple markets, currencies, and channels.

Seamless integrations

With open APIs and robust ERP integration, Litium enables you to connect systems without silos.

Customer-specific price lists & discounts

Customize pricing at the customer level, volume discounts, tiered pricing, and promotions.

Multiple markets, languages, and currencies

Scalability to sell internationally with local adaptation in a simple and efficient way.

Assortment management per customer

Display specific products or variants depending on the customer or customer group.

Order management & quote workflows

Manage complex order types, call-offs, quotes, and order statuses.

With Litium, you don’t just get a technical solution — you get a platform designed to meet the demands and complexity of B2B operations.

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Customer portal & self-service

A modern B2B e-commerce platform is not complete without a customer portal, a digital channel where your customers can act on their own without involving sales or customer support.

What can a customer portal provide?

  • Access to order history, invoices and delivery status
  • The ability to manage users within the customer account
  • Automatic access to agreed prices and discounts
  • Documentation, product manuals or service information
  • Ordering, returns and claims management
  • Increased transparency and faster customer decisions
  • Recurring orders

Litium offers customer portal solutions that are directly connected to your ERP system, enabling automated processes, reducing manual errors and increasing customer satisfaction.

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Self-service is crucial to our business. We must be able to provide customers with the right information around the clock. 

C-G Hanson, digital manager at Nordic Waterproofing 

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"

After reviewing several different proposals, we concluded that Litium was the best choice for us. They felt like a great partner to work with, focused and determined, with a well-packaged product. 

Simon Molneryd, e-commerce manager at Tingstad

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Curious about how Litium can elevate your B2B business?

B2B e-commerce is a broad field, and every company has unique needs that require the right solutions. Whether you are a wholesaler, manufacturer, or brand, as long as you sell products, Litium is the right solution.

Book a 15-minute meeting with Caroline to discover how Litium can help your company in the best possible way 👇

Fequently asked questions about Litium’s ecommerce platform for B2B

Below you will find answers to common questions about Litium’s ecommerce platform for B2B and how it helps manufacturers, wholesalers and distributors digitalize their sales. The answers reflect real use cases and show how Litium supports advanced buying journeys, customer specific pricing and fully integrated order flows.

A modern ecommerce platform for B2B must support customer specific pricing, complex assortments, segmented product views and high order volumes. Litium is built for these scenarios and provides a stable foundation for digital ordering, quotation processes and customer portals that streamline the entire buying experience.
Manufacturers often deal with technical products, spare parts and extensive data. Litium combines ERP data with enriched PIM content so customers always see the correct specifications, variants and pricing. This reduces incorrect orders and frees time for both sales and support teams.
Wholesalers can offer resellers a personalized login with contract based pricing, assortments, stock levels and order history. Campaigns, updated price files and product launches can be published directly to customers, which speeds up the buying process and increases self service.
Litium integrates with any ERP system through open APIs. The platform retrieves live data such as prices, stock availability and order status from systems like Monitor ERP, Jeeves, Microsoft Business Central, SAP, Infor and Visma. This ensures customers always see accurate information when placing an order.
Litium includes a built in PIM that makes it easy to manage large assortments with variants and technical specifications. Product data is validated centrally and published automatically in the ecommerce channel, which results in a consistent presentation and faster product launches.
The platform handles multiple languages, currencies, markets and assortments from a single environment. Companies can localize content and product selections per market while keeping metadata consistent. This makes global expansion smoother and more scalable.
Customers get access to their own personalized view with order history, agreed pricing, assortments and quick order tools. They can place orders, track deliveries and manage cases without contacting customer service. This creates an efficient and professional buying experience.
Composable commerce means you can create a solution that fits your business regardless of your current tech stack. Litium connects seamlessly with CMS, PIM, marketing automation and other systems so you can build flexible flows that evolve over time without switching platforms.
With accelerators, ready made integrations and proven implementation models, companies can go live quickly. Many launch their B2B ecommerce platform in a matter of months depending on their data quality, resources and system landscape.
Companies report higher sales, shorter order cycles, fewer incorrect orders and reduced internal administration. Customers get a better buying experience and the business gets a scalable and cost efficient digital commerce foundation.