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E-commerce-
platform for B2B

✔ Build strong relationships
✔ Automate workflows
✔ Increase sales

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Litium as a platform for B2B

In a rapidly changing digital world, B2B companies need more than just an order portal. They need a powerful solution that enables automation, personalization, and growth. Litium is built to manage the complexity of B2B while keeping operating costs and TCO low.

We offer a modern, flexible, and scalable B2B e-commerce platform that empowers wholesalers, manufacturers, and brands to digitalize their sales—with full control and minimal complexity.

  • 24/7 self-service for your customers
  • Customer-specific pricing, assortments, and workflows
  • ERP integration & API support for seamless connectivity
  • All-in-one solution with CMS, campaigns, My Pages, OMS, and PIM
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Challenges for B2B companies today

Running B2B e-commerce involves far more moving parts than selling to consumers: complex pricing lists, customer-specific assortments, multiple users per account, ERP integration, and the demand for 24/7 self-service. Many companies get stuck with manual workflows, expensive integrations, or platforms that can’t scale with their ambitions.

Common challenges: 

  • Customer-specific discounts and pricing lists
  • Limitations in assortment and inventory management
  • Requirements for multiple users & roles within customer organizations
  • Reordering and subscription flows
  • Complex order handling / quote and call-off systems
  • Insufficient integration with ERP and internal tools
  • And as always: time and resources

With a platform designed around these needs, companies can free up time, optimize resources, and deliver stronger customer experiences.

Why Litium is the right fit for B2B:

Flexibility &
freedom

You can run Litium as a complete suite with CMS, PIM, and e-commerce, or build a headless solution with separate front-end components.

Low total cost of ownership (TCO)

Litium offers a growth-based pricing model and operational cost, rather than high licensing fees.

Support for complex business logic

The platform manages customer-specific assortments, pricing lists, multiple markets, currencies, and channels.

Seamless integrations

With open APIs and robust ERP integration, Litium enables you to connect systems without silos.

Customer-specific price lists & discounts

Customize pricing at the customer level, volume discounts, tiered pricing, and promotions.

Multiple markets, languages, and currencies

Scalability to sell internationally with local adaptation in a simple and efficient way.

Assortment management per customer

Display specific products or variants depending on the customer or customer group.

Order management & quote workflows

Manage complex order types, call-offs, quotes, and order statuses.

With Litium, you don’t just get a technical solution — you get a platform designed to meet the demands and complexity of B2B operations.

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Customer portal & self-service

A modern B2B e-commerce platform is not complete without a customer portal, a digital channel where your customers can act on their own without involving sales or customer support.

What can a customer portal provide?

  • Access to order history, invoices and delivery status
  • The ability to manage users within the customer account
  • Automatic access to agreed prices and discounts
  • Documentation, product manuals or service information
  • Ordering, returns and claims management
  • Increased transparency and faster customer decisions
  • Recurring orders

Litium offers customer portal solutions that are directly connected to your ERP system, enabling automated processes, reducing manual errors and increasing customer satisfaction.

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Curious about how Litium can elevate your B2B business?

B2B e-commerce is a broad field, and every company has unique needs that require the right solutions. Whether you are a wholesaler, manufacturer, or brand, as long as you sell products, Litium is the right solution.

Book a 15-minute meeting with Caroline to discover how Litium can help your company in the best possible way 👇