The digital sales room, which is built upon the Litium Commerce Cloud, quickly became a success. Here, everything from product information, quotation management and order placement, to projects with call-off orders is available. Although the project has only been live for a few months, the following results have already materialized:
● doubled order intake
● more satisfied customers
● positive response among employees
● increased time for customer development
“The customers perceive the experience as simple and that it resembles a B2C e-commerce, which many are used to today. Even within the company, the system has been acknowledged as a positive experience, and above all, we believe it is highly beneficial that both us and our customers use the same system,” says Martin Hjalmarsson, Project Manager at Bevent Rasch.
Closer dialogue between customers and sales representatives
Even if Bevent Rasch themselves had thoughts about what their digital sales channel could look like, one of the key factors was to incorporate customers' wishes right from the start.
“Due to the broad wishes of the customers, the project has involved almost every part of our business. This also contributed to us having a strong foundation for the project early in the process,” says Martin.
Given that Bevent Rasch only sells to companies, there were specific requirements for, among other things, call-off management and being able to request and accept orders directly in the system. The possibility of customer-specific prices, and at the same time, providing better support for the sales representatives have also been important elements to include.
“The sales support has enabled us to spend more time on additional customer development instead of just registering orders. The important dialogue between customers and our sales representatives has also become even tighter, compared to before,” says Anders Freyschuss, CEO at Bevent Rasch.
In addition to the sales dialogue, the sales representatives are also responsible for helping customers learn to navigate the platform. In this way, they have gotten to know their customers even better, and based on that, can find new ways to help them.
Clear specification of requirements – a decisive success factor
As the project was extensive, both in the number of people involved and the breadth of functions requested, it was important to be clear about the expectations of everyone in the project. The requirement specification therefore takes on a central role in this type of project.
“If you think you have everything under control, review it one or more times with your partners. Otherwise, there is a risk that different parties in the project have different views of what should and should not be included, which means that the work can take longer than expected. The collaboration with Toxic and Litium has gone smoothly throughout the entire project,” says Martin.
Scalable platform that provides room to grow
Bevent Rasch chose Litium Commerce Cloud because the platform handles both today's requested services and future needs. Stability and flexibility are important factors in choosing a platform.
The products in the project include, among other things, product information management (PIM), content management (CMS) and e-commerce. The solution was also integrated into their own business systems. In addition to this, Toxic developed customized functions.
“We feel confident in being able to continue developing our digital investment using Litium's platform. It can be both about refining certain parts or developing new modules and functions,” concludes Anders.