With more than eight decades of experience, Swede-Wheel has established itself as a leader in wheel solutions, ranging from small applications to heavy industrial products capable of handling loads up to 7.5 tons. The company’s success is built on high-quality products and close collaboration with customers and partners. Their goal has always been to deliver solutions that simplify and enhance their customers’ operations.
Swede-Wheel has consistently aimed to stay ahead of the curve by meeting the digital demands of the market. They’ve developed a website that combines user-friendliness with business value.
User experience that makes a difference
“We receive a lot of positive feedback from customers who say they can quickly find the right products and easily create customized materials. This saves them time and streamlines their workflows,” says Mirza Alilovic, Key Account Manager responsible for partners and resellers at Swede-Wheel.
The customer portal is designed to be as intuitive as it is functional. Some of the most appreciated features include:
- Advanced product filtering: Helps customers quickly find the right solution for their specific needs.
- PDF generator: Creates product sheets and order documentation with a single click.
- Personalized customer accounts: Provide returning customers with access to tailored price lists, stock levels, and documentation.
- 3D file downloads: A particularly popular feature that facilitates product development for many users.
Measurable results that matter
Swede-Wheel’s digital platform has delivered tangible results, improving both user experience and operational efficiency:
Streamlined product selection process:
Thanks to advanced filtering, customers can now quickly find the right products based on specific parameters. Previously, navigating a tree structure required at least 6–8 clicks to reach a product page. Now, relevant selections are presented with recommended “Best Buy” options at the top, saving both time and effort. This has significantly improved the user experience and the precision of product selection.
Doubling of 3D file downloads:
The number of 3D file downloads has increased by 100% since the platform's launch, highlighting how the tools meet customer needs and streamline their product development processes.
Increased engagement among B2B customers:
Nearly 2,000 registered customers now benefit from features such as stock availability, customer-specific pricing, and documentation access. Around 40% of customers use these services regularly. Those who do report saving time in their workflows.
Significant growth:
Although Swede-Wheel doesn’t sell directly through the website, its launch has had indirect effects on sales. Turnover has increased by 70% since the platform’s introduction, with many leads traced back to interactions on the platform.
Seamless integration between Litium and Monitor
“Connecting Litium’s platform to Monitor has simplified everything from customer support and administration for routine queries to product data management, saving us an enormous amount of time,” says Emilia Haglund, customer support at Swede-Wheel.
The integration with the Monitor ERP system ensures that all data is up-to-date and accessible in real-time. This minimizes product data administration and ensures customers always have access to the latest information.
Positive feedback from customers and partners
Swede-Wheel’s internal efficiency gains are matched by high user satisfaction. Customer surveys and feedback highlight the following:
- Navigation and filtering: The intuitive design saves time and minimizes errors.
- Quick access to information: Increases customer satisfaction and strengthens loyalty.
- Centralized data: Reduces the risk of incorrect information, which is appreciated by partners.
A Strategy for the Future
“Our website is not just visually appealing; it has become a strategic tool for us and a valued resource for our customers,” says John Löw, Chief Commercial Officer at Swede-Wheel.
Looking ahead, Swede-Wheel plans to develop new filtering features to make it even easier for customers to find the right product quickly. Other initiatives include AI-driven support and configuration tools and solutions to further improve user experience and meet growing market demands.
Inspiration for Other Businesses
This solution serves as an inspiration for other companies in the manufacturing industry. With Litium’s scalable platform and built-in PIM support, businesses can manage extensive product portfolios and deliver engaging digital customer experiences.
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