Sustainability is high on companies’ agendas, driven by multiple factors – regulatory requirements, customer expectations, and competitiveness. However, sustainability also demands transparency. Digital commerce presents a major opportunity not only to sell more, but to sell smarter, cleaner, and more transparently. Yet, 72 percent view digital commerce and sustainability efforts as two separate agendas, according to Litium’s new report based on responses from over 900 decision-makers across the Nordics.
For companies covered by the EU’s new Corporate Sustainability Reporting Directive (CSRD), detailed reporting on environmental, social, and governance (ESG) factors is required. In Litium’s report, one-third of the companies state that they are ready for CSRD. At the same time, a large proportion of smaller companies report uncertainty or do not believe they are covered by the new sustainability requirements.
For companies that have already digitalized their commerce processes, the transition to CSRD will be smoother, as much of the information required for reporting already exists within their systems. As more business moves online, sustainability also becomes part of the customer experience. “You can guide customers toward sustainable choices, reduce the need for physical visits, and plan logistics more efficiently—thereby helping to lower emissions,” says Malin Bodolla.
Five key findings from the report:
- 28 percent of Nordic B2B companies view digital commerce as part of their sustainability strategy.
- 32 percent say they are ready for CSRD.
- Larger companies are three times more likely than smaller ones to link sustainability with digital commerce.
- Digital sales reduce travel and logistics emissions.
- Transparency through climate data is becoming a new competitive factor.
About the report
The report Driving Sustainability through B2B Digital Commerce is based on insights from over 900 decision-makers in the Nordics, active in manufacturing, distribution, or wholesale. Responses came from 282 participants in Sweden, 214 in Denmark, 218 in Norway, and 206 in Finland. 81 percent of the companies sell directly to business customers, while the rest sell to consumers or through resellers. 30 percent also sell directly to consumers.
Download the report here: https://www.litium.se/driving-sustainability-through-b2b-digital-commerce
For more information, contact:
Malin Bodolla, CMO Litium AB
Mobile: +46 73 800 35 40
Email: malin.bodolla@litium.com
About Litium
Litium AB (publ) is one of the leading providers of digital commerce solutions in the Nordics. We help B2B and B2C companies accelerate sales, scale their businesses quickly, reach new markets, and create market-leading online customer experiences. We do this by offering a scalable, cloud-based e-commerce platform built for growth. Our customers, including Lindex, Tingstad, and Jollyroom, generate more than SEK 20 billion annually online. Litium operates globally together with its partner network and is listed on Nasdaq First North Growth Market. Amudova AB is the company’s Certified Adviser and can be reached at info@amudova.se or +46 8 545 017 58.
For more information, please visit litium.se