The Nordic region’s leading e-commerce company for children’s and baby products, Jollyroom, is extending its partnership with Litium for another three years. The collaboration, which began in 2013 and went live in 2014, has been a crucial part of Jollyroom’s growth journey, from approximately SEK 100 million to SEK 1.5 billion in revenue.
“Litium has been with us from the start and has grown together with us. We have evolved tremendously as a company, changed our ways of working several times, and scaled our operations at a rapid pace—and Litium’s platform has made this possible every step of the way. We have never felt limited, only supported. Their flexibility and performance have been essential to our success,” says Ole Sauar, CEO of Jollyroom.
For more than a decade, Jollyroom has used Litium’s e-commerce platform as the foundation of its digital infrastructure. The platform has enabled rapid growth, high operational reliability, and the ability to continuously turn new ideas into tangible customer experiences.
“With Litium, we can continue to stay at the forefront and future-proof our business. The platform gives us the freedom to grow, adapt, and experiment—something that is absolutely crucial in an industry as fast-moving as e-commerce,” Ole Sauar continues.
For Litium, the extension is yet another testament to the value of long-term partnerships and a platform built for scalability, innovation, and sustainable growth.
“That Jollyroom, after more than ten years of collaboration, chooses to extend its trust in Litium is clear proof of the strength of our platform and our team’s ability to deliver business value over time. Jollyroom is a role model for how to combine growth and innovation, and we are proud to continue being part of their success story,” says Martin Billenius, CEO of Litium.
The agreement spans three years and strengthens Litium’s position as a strategic partner to some of the Nordic region’s most successful e-commerce companies. At the same time, it helps broaden and stabilize the company’s recurring revenue base.
About Jollyroom
Jollyroom was founded in 2010 and is today the Nordic region’s largest e-commerce company for children’s and baby products. The company is headquartered in Gothenburg and has a turnover of approximately SEK 1.5 billion, with sales across the Nordics.