Aratron AB, part of the Addtech Group, has selected Litium as its platform to take control of its product information and lay the foundation for its digital business. With Litium, Aratron gains a centralized solution to structure and ensure the quality of its product data—an important first step in its digital journey.
The decision is driven by a growing need to reduce manual work related to product information. While using Monitor as its ERP system, the lack of a dedicated PIM solution has made processes time-consuming and inefficient. With Litium, Aratron now has the right conditions to work in a more structured and scalable way.
"We want to make it easier for our customers to find the right products while also improving our internal processes. With Litium, we get a platform that supports both and can grow with our needs," says Fredrik Moris, Sales Manager at Aratron.
The implementation is carried out together with Litium’s partner Rove, supporting Aratron in establishing a strong foundation for its digital business.
"We see a clear trend where industrial companies begin their digital journey by gaining control over their product data. Aratron is taking an important step by investing in a modern PIM that drives internal efficiency and enables future digital sales," says Martin Billenius, CEO of Litium.
A warm welcome to Litium—we look forward to following your journey!