Macro Design, a leading player in bathroom interiors, has chosen Litium as its new platform to modernize its digital presence and create a better experience for both customers and internal users.
The decision is partly based on the fact that their existing PIM solution is reaching end of life, but also on the need for a more tailored and cost-effective platform. With several different systems for CMS, OMS, and PIM, the solution has become both complex and difficult to work with. With Litium, Macro Design will have a more unified solution that better matches their needs today.
"We are proud of our products and want that to be reflected in the digital experience. For us, it was important to find a platform that makes it easy to present our offering in an inspiring way, while also being smooth to work with internally," says Thomas Gunnarsson, CEO of Macro Design.
Macro Design operates within a B2B2C model, where the end customer completes their purchase through resellers. A central part of the initiative is therefore to create a more inspiring and easy-to-navigate website that strengthens the customer journey and drives sales through their reseller network in both Sweden and Norway.
The choice of Litium has also been reinforced by positive experiences from industry peers, as well as a long-standing familiarity with the company.
A warm welcome to Litium — we look forward to following your journey!