Procurator is a leading Swedish wholesaler and distributor of clothing and protective gear, cleaning and hygiene products, healthcare products, and food service supplies. The company has launched a new e-commerce solution on Litium Commerce Cloud. This new solution marks an important step in their digital transformation, making it easier for both existing and new customers to shop online.
The project has resulted in a modern and scalable e-commerce solution that delivers an improved user experience, more efficient purchasing processes, and support for a broader customer base.
With a turnover of SEK 1.8 billion, 210 employees, and 17 stores across Sweden, Procurator serves more than 100,000 customers in industries such as manufacturing, construction, transport, food, service companies, and the public sector. They offer more than 56,000 products and are part of OptiGroup – a European distribution group with strong opportunities for further expansion.
— Our small and medium-sized B2B customers expect the same simplicity and clarity they encounter in consumer retail. With Procurator Direct, we have focused on creating a modern customer journey with fast search functionality, relevant product listings, clear campaigns, and a smooth checkout. We also wanted to separate our solution for contract customers, Procurator Solutions, from the new webshop. In this way, we can optimize each channel for different customer needs, says Olof Bladh, Marketing Manager at Procurator.
Knowit has been a valuable partner during the implementation, supporting both technology and project management. Together with Litium, we have been able to launch a stable platform that is also flexible enough for further development. We have had strong collaboration throughout.
— We are proud to be part of Procurator’s digital journey. The launch confirms Litium’s strength as a platform – offering both scalability and flexibility for companies that want to grow and meet future e-commerce demands, says Martin Billenius, CEO of Litium.
For customers, the new e-commerce solution means:
- simpler navigation and product filtering
- improved search functionality and relevant recommendations
- a modern design and purchasing experience
- clearer price and delivery information
— Procurator now has a platform that is future-proofed for continued digitalization and enables us to reach target groups that have previously been hard to access. The technology itself should run seamlessly in the background – the real win is that we get a bigger showcase to the market. Here, we can highlight what our employees do every day: giving our customers the best conditions for a simpler and better workday, Olof continues.
— The launch of Procurator Direct is only the beginning, and the platform will continue to evolve with more smart features for customers, expanded self-service, and better support for marketing and campaigns. We see Litium as a solid foundation for growing our digital business and strengthening our market position, concludes Olof Bladh.
Litium and Knowit look forward to continuing to develop Procurator’s digital business and supporting their exciting growth journey. A warm welcome to Litium!