In April–May we will release Nordic Digital Commerce in B2B 2026 — and this marks the 10th year in a row we publish our Nordic benchmark report on digital commerce in B2B. To make sure the report truly reflects reality, we need your input.
📅 The survey is open January 13–29 and is aimed at B2B leaders and decision-makers in Sweden, Norway, Denmark and Finland.
👉 Take the survey here!
(Takes approximately 15 minutes.)
How is digital B2B commerce doing in the Nordics in 2026?
Digital B2B commerce is evolving rapidly. Customer expectations are increasing, new technologies are emerging, and organizations are under pressure to deliver seamless buying experiences — while still managing complex processes, integrations, product data and internal change.
For the past ten years, Nordic Digital Commerce in B2B has tracked this development and helped companies benchmark, prioritize and make more informed decisions.
But to provide a true snapshot of the Nordic B2B landscape, we need insights from those who are leading the work.
Last year we received 900+ responses, help us do it again
Last year we collected over 900 responses, fairly evenly distributed across Sweden, Norway, Denmark and Finland. That gave us a strong, representative foundation for the report.
This year, we want to go even further — and that’s where you come in. Every response helps make the report more accurate, more relevant and more valuable to the entire industry.
What is the survey about?
The survey focuses on the current state and direction of digital commerce in B2B across the Nordics, including:
- Digital commerce maturity levels
- Key priorities for 2026
- Main challenges and barriers
- How companies work with customer experience, data, systems and operational efficiency
Your input helps us identify the patterns and trends shaping Nordic B2B commerce right now.
Who should take the survey?
The survey is aimed at B2B leaders and decision-makers, such as:
- Digital commerce / e-commerce
- IT & digital transformation
- Marketing & sales
- Business development
- Executive leadership / C-level
Whether you are early in your journey or already highly mature, your perspective matters.
Why should you participate?
By participating, you contribute to a report that:
✅ provides an up-to-date Nordic benchmark for B2B digital commerce
✅ helps organizations prioritize smarter and benchmark progress
✅ supports better decision-making across the industry
And it only takes a few minutes.
👉 Take the survey here (open January 13–29)
Read last year’s report: Nordic Digital Commerce in B2B 2025
Want to explore last year’s insights or share them internally?
📄 Nordic Digital Commerce in B2B 2025:
Thank you for contributing to Nordic Digital Commerce in B2B 2026
We truly appreciate everyone who takes the time to participate. The more responses we receive, the more valuable and representative the report becomes — for the entire Nordic B2B market.
📌 Submit your response by January 29:
