What once worked might now be holding your business back. As companies grow and expand, outdated payment systems can quietly become major blockers to scale. In this post, we’ll explore what’s standing in the way of flexible growth—and how rethinking your payment infrastructure can unlock new potential.
In 2020, I teamed up with Sara Johansson and Mats Andersson—colleagues I first met during my years at Klarna—to found Briqpay. We started with a simple but powerful belief: businesses deserve the freedom to choose how they handle payments.
At Klarna, we helped many companies adopt a great checkout solution. But over time, we saw a recurring problem, these solutions were designed for a specific type of customer and a specific type of transaction. That worked… until it didn’t.
Your payment setup might have been just what your business needed when you launched. But things change. You grow, your customers evolve, and suddenly your payment setup doesn’t keep up with the demands of your new reality, especially when expanding internationally.
So, what if your payments setup could evolve just like your business does? What if you didn’t have to throw everything out and start over every time you enter a new market or pivot your strategy?
From one-size-fits-all to fit-for-purpose
Today’s digital commerce world looks nothing like it did in 2005. Back then, offering credit cards or PayPal was enough to stay competitive. B2B companies got by with manual invoicing. That simplicity is long gone.
In 2025, we’re racing forward. There are vast amounts of payment methods globally, and customer expectations are sky-high. A payment experience that worked in Sweden might fall flat in Germany or the U.S. And let’s not even start on the rise of local payment methods like Swish, iDEAL, or Apple Pay, which alone grew 22% in the Nordics recently.
This complexity isn’t a challenge, it’s an opportunity. But only if your payment system is flexible enough to keep up.
A real-world example: Boob Design & fast global scaling
Let me share a real story. One morning, Boob Design reached out to us. They needed to launch in several international markets, fast!
Thanks to our ready-to-go Litium app, we got them up and running within a few hours. By 10 AM we had signed the agreement, and by 3 PM, localized payment methods in 22 markets were live. That’s the power of having a modular, flexible solution that adjusts to your needs.
No delays, no costly re-platforming, no compromise.
Why this matters for you
More conversions
Did you know that up to 30% of customers abandon checkout if their preferred payment method isn’t available? The right payment mix closes that gap.
Cost optimization
We’ve seen clients save up to 70% in fees simply by rethinking their provider mix, without changing the actual payment methods offered.
Faster growth
Don’t just grow. Accelerate.
- 8848 Altitude increased conversions up to 300%
- Zipfit reduced payment costs by 43%
What to ask yourself…
- Are you offering the right payment methods for your customers in each market?
- How much revenue are you leaving on the table because your checkout isn’t optimized?
- And maybe most importantly, how easily can you adapt your setup when the market shifts?
Let’s build what’s next
We believe in empowering businesses with freedom, not locking them into rigid, outdated systems. Whether you're a B2B company looking for secure, automated payment flows with credit checks, or a growing B2C merchant entering new markets, Briqpay helps you stay agile and future-ready.
Want to chat more?
Connect with me on LinkedIn or visit briqpay.com to learn how we can help unlock your full growth potential.
Watch our webinar with Björn about how you can turn payments in to a growth engine.