For e-commerce companies, products are a vital part of operations. Of the many different systems e-retailers use, the system that manages product information is core. Still, for the separate systems to be useful to each other, the information must be used correctly. In other words, having a well-integrated PIM (Product Information Management) system has become a condition for companies to quickly be able to adapt to new terms and not lose momentum.
On the highly competitive market of e-commerce, speed is one of many key factors. Companies of the future must be able to adapt to customer demand and get their products out onto many different channels quickly – on websites with e-commerce, in print and on social media. Here, the system support tools used are business critical, in particular, a company's PIM, making it possible to manage all types of production information centrally. PIM has become important for the customer experience since the system facilitates for e-retailers to distribute the updated information required for selling and marketing products digitally.
“As an e-retailer, you have to be able to manage your products in a structured manner so that you can reach your customers with information on what makes your products superior and why they should buy them. We have PIM integrated into our e-commerce platform, giving us the benefit of a quicker time-to-market. Separate PIM systems require integrations, which are not only unnecessarily time-consuming, but also increase the risk of technical problems and performance issues. This would mean not getting your products out for sale on time,” says Ludvig Block, CPO of the Litium e-commerce platform.
Another great advantage of Litium having an integrated PIM system is that e-retailers can work with their products in real time, quickly update information and then distribute it to where it is needed, such as to retail channels or into printed catalogs. This simplifies for companies to grow in their channels and to grow their sales.
“Litium’s PIM supports marketing and sales in many channels and markets and enables improved customer experiences and uniform means of driving sales. The ultimate purpose of PIM is to give the opportunity to create engaging product information that can be quickly customized to drive sales,” Ludvig Block explains.
Tapwell organized their product information
Swedish Tapwell sells kitchen and bathroom products to retailers, focusing on well-designed products at a good price. Tapwell has a large range of products and a great deal of information on each, such as drawings, pictures and test reports. Before they began collaborating with Litium and using their PIM solution, their information could be found in binders, documents and computers, Måns Hammarbäck, Operational Developer at Tapwell told us.
“Our products are tested and approved according to Swedish regulations. Before, we didn’t have that information organized. We did know though that we needed to manage our product information more efficiently. The fact that Litium could not only offer a platform for our new website, but also PIM that would allow us to easily administrate and publish the information on different channels, were strong selling points.
Advantageous for companies with several markets
PIM turned out to be Tapwell’s “black box” in which they began to store all sorts of information. Confirmation came early on in the form of asking whether there was more information in PIM than on their existing website. If there was, they were on the right path, Måns explains. Litium’s PIM provides additional advantages since Tapwell has a Nordic presence in most countries, he continues.
“We are now in the process of constructing our new website and retailer login. Thanks to PIM, we can communicate this quickly and easily and our other companies can translate the product information to their local languages because they are all in one system. With this system, we can get our products out on new channels, in a new language, without delay, and we couldn’t be more pleased.”