What Does the Future Hold for Digital Commerce in B2B? What opportunities and challenges are companies facing? In our Nordic Digital Commerce in B2B 2024 report, we saw that the majority of companies expect strong growth in digital sales over the next three years. Now, we need your help to create next year’s report!
What did the 2024 results reveal?
The report for 2024 highlighted that B2B companies in the Nordics are undergoing a significant digital transformation. Here are some of the key findings:
- 71% of companies using digital sales channels predict continued growth in the next three years.
- 15% of companies already use AI to enhance their digital business, and another 21% plan to implement it.
- The top driver for digital sales is reaching new markets and customers, followed by improved customer service and increased availability.
- 25% of companies that don’t yet offer digital sales plan to launch an e-commerce solution within three years.
Despite these successes, challenges remain – such as security concerns and integrating digital channels with traditional business models.
Help us understand B2B commerce in 2025
We’re now gathering data for our next report, which will launch in April 2025. By participating in our survey, you’ll help highlight the trends and insights shaping the industry. Plus, you’ll make a difference – for every response, we’ll donate to WWF.
As a thank-you, you’ll receive the report upon release, packed with valuable insights to help your business stay ahead.
The survey is open for 2.5 weeks – don’t miss your chance to contribute!
We’re reaching out to B2B leaders and decision-makers in Sweden, Norway, Denmark, and Finland. It only takes a few minutes to complete the survey, but your input can have a lasting impact on the digital development of B2B commerce.
👉 Fill in the survey here. It takes about 15 minutes.
Together, we can shape the future of digital B2B commerce!