In the ever-evolving landscape of B2B commerce, Bevent Rasch, a leading manufacturer of ventilation products in Sweden, achieved remarkable success through the implementation of a digital sales room, one part of a client portal. Their journey, powered by Litium Commerce Cloud, has not only streamlined operations but also significantly enhanced customer satisfaction.
The birth of a digital sales room
Recognizing the need to improve the customer service, Bevent Rasch started a journey to digitize their customer journey by introducing a digital sales room. This innovative space, built upon Litium's robust platform with the help of digital agency Toxic, has revolutionized the way sales representatives and customers interact, offering a seamless blend of product information, quotation management, and order placement.
Tangible results in a short time
Despite the project's recent launch, Bevent Rasch has already experienced impressive outcomes:
- Doubled order intake.
- Heightened customer satisfaction
- Positive feedback from employees
- Increased time for customer development
“The system has been acknowledged as a positive experience, and above all, we believe it is highly beneficial that both us and our customers use the same system,” says Martin Hjalmarsson, Project Manager at Bevent Rasch.
A customer-centric approach
Crucial to their success was incorporating customer feedback from the project's beginning. With broad input from their customers, Bevent Rasch built a strong foundation, ensuring the digital sales channel met the diverse needs of their customers.
A better sales dialogue and improved support
Addressing specific B2B requirements, such as call-off management and personalized pricing, Bevent Rasch has created a platform that not only streamlines order processes but also fosters a closer dialogue between customers and sales representatives. This has allowed for more focused time on customer development rather than processing orders.
“The sales support has enabled us to spend more time on additional customer development instead of just registering orders. The important dialogue between customers and our sales representatives has also become even tighter, compared to before,” says Anders Freyschuss, CEO at Bevent Rasch.
Clear requirements and collaborative partnerships
Success in such an extensive project required a clear specification of requirements. Bevent Rasch emphasizes the importance of aligning expectations among all project stakeholders. Collaborative efforts with Toxic and Litium ensured a smooth project journey, fostering a shared vision and preventing misunderstandings.
Scalable platform for future growth
Choosing Litium Commerce Cloud was a strategic decision for Bevent Rasch, providing not only stability and flexibility but also scalability for future growth. The platform seamlessly integrates product information management (PIM), content management (CMS), and e-commerce, enhancing the overall digital experience.
“We feel confident in being able to continue developing our digital investment using Litium's platform. It can be both about refining certain parts or developing new modules and functions,” concludes Anders Freyschuss.
In summary, Bevent Rasch's story highlights the transformative power of a client portal, showcasing not only immediate benefits but also laying the groundwork for sustained growth and customer-centric operations in the dynamic world of B2B commerce.
Are you curious to know more about client portals? Read more here: What is the role of a client portal for a manufacturing company?
Bonus tips 👇
Here you find an interview with Tobias Barrstrand, the CEO of Hydria Group (that Bevent Rasch is part of) about insights into leadership for a successful digital transformation.