The vast majority of consumers own a smartphone of some kind, meaning that they can purchase goods or services at any time, anywhere. With this in mind, it is important that you as an e-commerce business owner establish an online presence that also incorporates mobile commerce. When the consumer is ready to purchase online, you need to be ready as well, no matter the device.
According to the report, Svenskarna och Internet 2021 (The Swedes and the Internet), the mobile phone is the device most used when connecting to the internet. The report also shows that nine out of ten Swedes shop online. During the pandemic, the interest in e-commerce has risen exponentially and according to a study by Postnord, online purchasing increased 40 percent during 2020 compared to 2019. Online shopping is today as common as buying in-store.
Offer a better customer experience using smart tools
Mobile commerce is essential in today’s digital landscape and companies that are slow to adapt risk losing their customers to competitors. By using an integrated PIM-system and a CMS built for e-commerce you will always remain in control of your online store, regardless if the customer uses a computer, tablet or mobile device.
Consumer behaviours and preferences change at a rapid pace. It is therefore important as an e-commerce retailer to always adapt quickly when these changes occur. Luckily, there are companies that provide e-commerce platform solutions so that you always remain one step ahead.
Litium works with many e-commerce retailers, driving the market forward. Customers that choose to use Litium’s solutions can focus solely on product and service profitability, instead of having to worry about the technical development. Smart tools combined with a scalable and cloud based e-commerce platform results in better customer experience and more sales.
In addition to choosing an e-commerce platform that is adapted to mobile commerce, you need to know how many users visit your online store. Companies that actively measure data through i.e. Google Analytics can easily monitor how many users visit your online store through their mobile phone.
If the mobile user-experience does not live up to customer expectations, you will see a trend in the data where customers leave the store instead of placing the products into their basket. Successful e-commerce retailers have routines where they measure and analyse customer data. With this information they can continuously optimise the customer experience and increase sales online.
Marketing also demands mobile adaptability
An advantage to being active on several digital platforms simultaneously is that it widens your search for potential customers. With so many apps and websites available at the touch of a finger, it is important to position and market yourself on multiple fronts. Many of these platforms also offer you the advantage to personalise content and better reach specific target groups.
Instagram is a great example of a platform that not only allows you to sell products, but to also build a brand. By creating a visually enticing feed, you can funnel followers to your mobile online store. On Facebook, you can instead share more information about your products and services. The platform also allows you to advertise discounts, share membership benefits and spread your message.
Both Instagram and Facebook are popular platforms where visitors mainly login through mobile apps. Even internet giant Google has a “mobile-first approach” as the vast majority of internet users search using their mobile phones.
As you may already have figured out, mobile commerce is here to stay. This means that you need to have a faultless and fast mobile friendly website in order to not lose out on the many business opportunities.
If you want to discuss or know more about Litium, please contact us at curious@litium.com.