For the fourth time, we are presenting our report on digital commerce between companies and this year we are looking at the market from a much broader perspective than before. We are now taking the pace of digital B2B commerce in Sweden, Norway and Denmark and launching Scandinavian B2B Commerce 2020.
Largest B2B study on digital commerce in the Nordic region
The study is based on responses from nearly 1000 respondents and this time it is extended outside of Sweden. It now covers all of Scandinavia. This makes it the largest study in the Nordic region on how companies work with commerce in the digital channels.
Widening the perspectives and looking at the market outside of your own country is also a pattern of the company answers in our study. In the report you can read about how Scandinavian B2B companies broaden their operations internationally - in the other Nordic countries, Europe and globally. And digital platforms are becoming important tools in the internationalization.
Small differences between the Scandinavian countries
More and more B2B companies in all three markets have now crossed the starting point and are selling digitally. Many people are also beginning to see the positive effects of it. However, there is a clear difference in digital maturity between larger and smaller companies as well as between different industries.
Although we see some smaller differences between the Scandinavian countries, the pattern is clear: Scandinavia is a digitally mature market and most B2B companies today recognize that digitalization is a crucial success factor for business development and growth. By 2020, the question is no longer whether digital commerce is an opportunity for B2B companies but how to address this opportunity to succeed.
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