We are excited to announce that Byggplast & Båtprylar Sverige AB, under the brand SeaSea, has chosen Litium as the platform to drive its digital transformation. As Sweden's largest retail chain for boat accessories, they see this as an important investment to future-proof their business and continue growing both smartly and profitably in both B2B and B2C.
Byggplast & Båtprylar has extensive experience as a supplier of boat accessories to the marine trade and has grown to become one of the leading players in Sweden. Their brand, SeaSea, is consumer-focused and is the largest retail chain for boat accessories in Sweden. By switching from their outdated, self-built solution to Litium, they can now focus on growth and innovation. With Litium’s modern platform, they gain a powerful and flexible solution that supports both B2B for Byggplast & Båtprylar and B2C for SeaSea.
"We chose Litium because it’s a solution that fits both our business and consumer customers. With Litium, we get a future-proof platform that makes it easy to manage our wide product range, run campaigns, and develop our business. The built-in PIM system allows us to centralize and automate product information, which enables faster product launches and a consistent customer experience," says Stefan Aspelund, Marketing and Sales Director at Byggplast & Båtprylar.
Litium’s platform, which includes CMS, PIM, and e-commerce in an integrated solution, enables seamless management of content and products. For companies looking to grow quickly and profitably, Litium also offers stable performance and user-friendliness, saving both time and maintenance costs. With the built-in PIM system, Byggplast & Båtprylar can streamline their internal processes, reduce the risk of incorrect product information, and improve the customer experience across all sales channels.
The project is being carried out in collaboration with Zitac, a new partner of Litium, which is excited about their first project on the platform. We look forward to working together and creating a digital solution that drives Byggplast & Båtprylar forward on their growth journey.
Want to learn more about Byggplast & Båtprylar or Litium? Don’t hesitate to contact us.
