Vårby Färghall chooses Litium to strengthen omnichannel strategy and streamline operations

Vårby Färghall, together with its two websites, Färgvaruhuset.se and Tapethandeln.se, and its sister store Södertälje Färghandel, has selected Litium Commerce Cloud as its new e-commerce platform. The company is a leading player in the paint and wallpaper industry, offering a wide range of products from well-known brands such as Beckers, Jotun, and Boråstapeter.  

After outgrowing its current solution, Vårby Färghall realized the need to bring together its operations – two physical stores and two e-commerce sites – into a single platform. This would create a more seamless and efficient setup.  

"With Litium, we get a solution that combines CMS, e-commerce, and PIM, simplifying our product information and administration. This is a big win for us internally," says Chris Gustafsson from Vårby Färghall.  

Litium’s integrated PIM (Product Information Management) plays a key role in managing their large product range and improving administrative tasks. This saves time and resources, allowing them to focus more on customers and sales.  

Vårby Färghall has a long history, dating back to 1901, making their journey toward a modern omnichannel strategy especially inspiring. With the new solution, they aim to create smoother internal processes by integrating Litium with their existing business systems. "This project will free up time and resources, enabling us to scale our business and increase sales," adds Chris Gustafsson.  

The project is being carried out in collaboration with Litium partner Rove.  

We are excited to welcome Färgvaruhuset.se, Tapethandeln.se, Vårby Färghall, and Södertälje Färghandel to the Litium family and look forward to supporting their continued growth journey! 🚀