How do you build a digital business that can change in step with the customer journey? For Vinga, Litium has become a stable and flexible foundation that makes it possible to develop the business from B2B support for resellers into an inspiring digital experience for the gift recipient. The result is better control over product data, smoother flows, fewer manual steps and at least 40 percent lower customer service costs.

For Vinga, a gift is not just a product. It is about the feeling of giving something thoughtful, appreciated and useful. With Scandinavian design for home and leisure, Vinga helps companies create gifts that last over time.

The business is built on a strong reseller network, where resellers play a central role in helping companies find the right gift for the right occasion. That is why Vinga's digital investment is about more than presenting products online. It should make the entire gift chain simpler, safer and more inspiring, from the reseller's offer to the recipient's experience.

A business in change

When Vinga began working with Litium, the business was strongly B2B oriented. The need was clear: a platform that could support the reseller business with product information, order flows, customized experiences and integrations in a complex B2B environment.

Since then, the business has evolved. Pure B2B ordering is handled today through the parent company's website, while Vinga's own digital business has taken on a clearer B2C role. Here Vinga meets private individuals who redeem gift cards they have received from their employer and choose the gift they want.

That places high demands on the digital experience. The gift recipient should quickly understand their choice, feel inspired and be able to complete the redemption easily, regardless of market or language.

“Litium has been flexible throughout the entire change. The platform has allowed us to evolve from a B2B solution into a digital experience for the gift recipient, across several markets and languages."
– Marcus Eklöf, Vinga

A platform that has followed the business

For Vinga, one of the greatest values of Litium has been the ability to develop the business further without having to change technical foundation. As needs have changed, the platform has been able to follow along.

In the earlier B2B phase, the solution helped make resellers more independent. They could more easily find products, see the assortment, access product information and work more efficiently in their sales toward customers.

Today the focus is more on the gift recipient and the redemption journey, but the connection to the resellers is still strong. When the recipient gets a smooth, inspiring and reliable experience, the reseller's offer is strengthened as well. It becomes easier to sell Vinga's gift cards with confidence, because the experience holds all the way through.

"The better the experience we can create for the gift recipient, the stronger the reseller's offer becomes toward their customers."
– Marcus Eklöf, Vinga

Better control over product data and flows

An important part of Vinga's digital investment has been to create better control over product information, assortment and internal flows.

By using Litium as a PIM and building customized flows between the ERP system and the platform, Vinga has been able to work more systematically with product data and content. This has reduced the need for manual administration and made it easier to catch errors earlier, before they affect the gift recipient or create tickets for customer service.

For Vinga this means both more efficient internal processes and a better customer experience. Product information becomes more reliable, redemption flows more stable and the digital offer easier to develop over time.

Results: fewer manual steps and lower customer service costs

The effects of Vinga's digital investment are seen above all in the B2C business and in the experience for the gift recipient. By developing the website and the digital flows, Vinga has created a more stable and user friendly redemption journey for private individuals choosing their gift.

At the same time, internal processes have become more controlled and efficient.

The results are clear:

• Better control over product information and assortment
• Fewer manual steps in internal flows
• Earlier detection of errors
• Fewer tickets to external B2C customer service
• At least 40 percent lower customer service costs from 2025 to 2026

For Vinga, this shows how digital commerce can create value on several levels at once. It improves the experience for the recipient, strengthens the reseller's offer and reduces administration internally.