To succeed as an e-tailer you need to focus on strengthening the customer relationship and build customer loyalty. In NordicFeel’s online stores, focus is entirely on customer experience.
Personal response online
Although customers are not approached face-to-face, NordicFeel wants them to feel well looked after in the web shop. To help them find what they seek, emphasis is therefore put on an intelligent search function that gradually learns about customer behaviour to provide more accurate results. Surveys show that customers who use the web shop search function make a purchase twice as often as other site visitors.
Mobile, the primary channel of the young
Because NordicFeel has many young customers, the mobile channel is very important. By using Litium’s pre-built online store, the design is customized, based on screen size, which makes it easy to view the collection and complete the purchase.
E-tailer of the year, five years in a row
NordicFeel has for five consecutive years been appointed E-tailer of the year in the categories Health and Beauty. The awards are based on consumer reviews via the
price comparison site Pricerunner.
- We are incredibly proud of this award, which proofs that our commitment to quality and customer service is important and successful. We currently have over 700,000 customers shopping with us, which makes us the largest player on the net in perfume and other beauty product categories, says Pernilla Barkman, CEO of NordicFeel.
NordicFeel grundades 2006 och har sedan dess expanderat kraftigt och omsätter i år cirka 280 MSEK. NordicFeel har över 700 000 kunder vilket gör företaget till en av Sveriges största webbutiker inriktat på skönhetsprodukter.
NordicFeel är även etablerade i Norge, Finland och Danmark. NordicFeel blev utsedda till årets e-handlare 2011 till 2015 av Pricerunner i kategorin Skönhet & Hälsa.