The starting point: when tradition meets digital development

Apex Stainless Fasteners is one of Europe’s leading specialists in stainless steel fasteners and part of the Bufab Group. With thousands of products, technical documentation, and customers spread across multiple markets, Apex needed a digital solution that could reflect their precision, structure, and focus on quality.

Like many industrial companies, they faced the question: how do you build an e-commerce solution that both functions within a complex corporate environment and feels simple for the user?

They needed a platform capable of handling large data volumes, integrating with Bufab’s existing systems, and being flexible enough to grow with the business.

The way forward: building for precision and accessibility

After thorough groundwork, Apex concluded that Litium Commerce Cloud offered the right balance between scalability, control, and user-friendliness.

Together with their partner Motillo, Apex developed their first e-commerce solution integrated within the group’s digital environment but tailored to their unique needs.

The work was not only about technology but also about understanding how customers search, compare, and purchase. The design focused on clarity and efficiency: advanced product filtering, searchability, and real-time information on stock, prices, and certificates.

The result was an e-commerce platform where both external customers and internal sales teams can quickly navigate among thousands of items and find exactly what they need.

“Integrating into an existing Group infrastructure while building new, shared components has been complex, but Litium’s flexibility made it possible. We’ve been very pleased with the outcome and look forward to developing the platform further.” says Jason Lloyd, eCommerce & Marketing Manager, Apex Stainless Fasteners

The result: data that drives sales

The launch of the e-commerce platform marked the beginning of a new kind of digital workflow within Apex.

The numbers speak for themselves:

• Conversion rate of 16.5%, compared to the forecasted 12.5%

• 63% of e-commerce customers use the platform daily to check stock and prices

• Customer satisfaction above the industry average in a survey with over 100 customers

For Apex, the initiative has meant more than just a new sales tool. The platform has become a central part of their digital ecosystem — a hub for product data, customer insights, and sales processes.

Key takeaways

Apex’s journey shows that successful digitalization in the industrial sector requires more than just technology. It’s about combining:

• Data-driven structure: turning product data into an asset, not a challenge.

• User focus: making complex information easy to find and understand.

• Collaboration and sharing: building solutions that work across the entire group.

With Litium Commerce Cloud, Apex has laid the foundation for a scalable, sustainable, and customer-oriented way of conducting digital commerce, where the precision of their products is now reflected in every step of the customer journey.