Jollyroom

Increased their turnover tenfold during six years

B2C
E-tailor

Jollyroom went from 200 million SEK 2014 to 2 billion in 2021

Jollyroom is a leading e-commerce company that markets products for children and babies in the Nordic countries. Over the past year, they added a number of physical stores and a showroom to complement their digital business. Mattias Jacobsson took over as CEO of Jollyroom in April after serving in a variety of positions within the company since 2015. He views the addition of the company’s new physical stores as an opportunity to bolster the digital business and the company’s long-term goal of becoming a category expert in its segment.

Jollyroom has enjoyed steady increases in its digital growth for a number of years and has rapidly scaled up and expanded in line with this growth. The company had a turnover of almost SEK 1.8 billion in 2020, and during the first half of 2021, they have seen growth of around 30%. Jollyroom has been working with Litium since 2013, and since that time, they have maintained a strong focus on developing and optimizing their digital business. The company has now set an ambitious target of a turnover of SEK 3 billion by 2023, and in order to get there, Mattias recognizes the importance of having the right people, processes and systems in place. He strives to ensure his staff have the support they need, particularly in terms of technology, and focuses on creating the conditions for his staff to succeed. “Litium facilitates and simplifies things for our staff. The platform contributes to our high degree of efficiency. Something that is extremely important for a company that has grown at the pace we have,” he explains. Jollyroom and Litium work side by side in the effort to create the absolute best customer experience through a relevant and effective platform. From a six-year perspective, we have increased our turnover tenfold, from SEK 200 million in 2014 to + SEK 2 billion in 2021, Mattias points out.

“The platform is what determines whether it will be a success or a complete success”

An incredibly important part of Jollyroom’s daily work is the planning and administration of campaigns, something that can be both time consuming and difficult without the right conditions. Jollyroom has topped out at around one hundred thousand SKUs and as many prices in real time. “It provides tremendous peace of mind knowing that campaigns in Litium have always worked so well despite the enormous datasets,” he says. Mattias describes himself as someone who is familiar with systems and technical solutions, but not exactly “tech-savvy.” But he still understands everything in Litium when he navigates through the platform. “The platform is incredibly user-friendly. There are times when we have around a thousand people on the payroll and many hourly resources during peak times. Onboarding is very fast in Litium for these people thanks to its user-friendliness,” he says.

Mattias contends that the companies that will be the most effective and successful in their e-commerce endeavors over the next few years are those that make their offer the most relevant. It is so important to be able to meet all of the customer’s needs in the way they expect, whether it is a first-time parent who is used to shopping online and is looking to order a stroller, or a grandparent looking to buy a Christmas present online for the first time. “The biggest potential still lies ahead of us, and we look forward to working with Litium to create even greater relevance and create entry barriers, for example, by creating top of the line user experiences,” Mattias concludes.

“Litium allows us to be flexible and to tailor the solution according to our needs, which means that we are never locked in and we can consistently be relevant. We can chart a course ourselves with the help of Litium. Simplicity and flexibility is something you look for as an e-tailer. We are never limited thanks to the flexibility Litium gives us. Not all platforms can offer that.” Mattias Jacobsson, CEO, Jollyroom

Partner

Columbus
  • The biggest potential still lies ahead of us, and we look forward to working with Litium to create even greater relevance and create entry barriers, for example, by creating top of the line user experiences.

    – Mattias Jacobsson, CEO, Jollyroom

logo_jollyroom

About Jollyroom

Jollyroom is the largest e-commerce company in Scandinavia selling child and baby products. We have everything you need for children aged 0 to 12 and a large choice of products for expecting and pregnant mothers.

Jollyroom was founded in 2010 and is now the largest online child and baby shop in Scandinavia. We are currently one of the fastest growing e-commerce companies in Europe. We have more than 2,000,000 customers and have everything you need for children aged 0 to 12 and a large choice of products for expecting and pregnant mothers. In our 75,000 square metre warehouse, we have more than 35,000 products from many new and well-known brands. A great range of products, an easily accessible website, quick delivery, and a great costumer service are the foundation which makes Jollyroom the obvious choice in all families’ everyday life.

www.jollyroom.se