A guide for those considering Amazon as a sales channel.

In August 2020, the American e-commerce giant Amazon announced that they will soon launch a Swedish site. But what will the launch mean for Swedish product selling companies, and what should e-retailers make of what will happen next given this game-changing development?

This guide will go through the following areas:

  • How has Amazon’s market investments in other parts of the world turned out?
  • Which threats and opportunities can Amazon’s entry into the Swedish market implicate?
  • What kind of things do you need to consider as an e-retailer if you intend to start selling via Amazon?
Lastly, we offer a number of tips to help you succeed in a changing environment – regardless of whether you choose to use Amazon as a sales channel.