Streamline the product -
experience with PIM

Streamline the product -
experience with PIM

The Big Guide to PIM for B2B

Product information management, PIM, is about methodically structuring and visualizing a company’s products in an online store and other channels. PIM aims to facilitate the creation of a dynamic product catalog which enables easy presentation of the entire range in an informative and compelling manner. It is also a matter of providing the internal organization with the support needed to work effectively with its offering and products.

PIM_B2B_eng_lutande.pngThis guide accumulates our best ideas and advice for how B2B companies can take advantage of PIM as a smart and powerful tool to help them develop and streamline their product information management — so that they can offer the best possible product experience online as well.

You will learn:

  • How to meet the challenge of correctly navigating a complex product offering
  • How the PIM system simplifies and streamlines work
  • Why PIM is the key to successful B2B sales
  • The four fundamental building blocks of PIM
  • How to integrate the PIM system to achieve genuine business benefits

Download the guide to learn about creating a well-structured product portfolio that is presented in a clear and easily accessible way online.

Download the guide for B2B companies 

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