From efficiency to expansion:
The evolution of e-commerce in manufacturing
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Digital commerce is now a core component of business strategy encompassing product showcasing and sales, self-service facilitation, and brand reinforcement.
- The evolving landscape of e-commerce in manufacturing
- Strategic ownership and leadership in digital commerce
- Achieve growth through strategic e-commerce initiatives.
- Digital commerce in the future och manufacturing.
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Digital commerce has transitioned from an IT-centric function to a strategic business imperative.
The responsibility for managing digital initiatives has shifted to top executives like CEOs, CMOs, and sales leaders, showing that digital commerce has become an integral part of business strategy, driving revenue growth, and expanding market share.
The adoption of advanced technologies, such as AI and customized client portals, is enabling manufacturers to further personalize customer interactions and provide integrated customer experiences, playing a key role in enhancing customer engagement and driving sales.