Lessons and tips to take the next step in digital commerce
E-commerce between companies is growing rapidly and everything indicates that the trend is increasing, regardless of industry. Nowadays, not many people question that customers research and assess suppliers online before making contact. And thus, it's only natural that people are increasingly making purchases through digital channels.
This guide gives anyone wanting to get started with online B2B trading the tips and advice for taking the next step. Our study, Svensk B2B-handel (Swedish B2B Commerce), is the source of this wealth of information. No fewer than 599 decision makers of Swedish B2B companies, with up-and-running e-commerce, responded. We asked them to share their experiences, challenges and lessons learned from online B2B trading.
You get 7 tips, example:
- Strategy and target
- Package your offer
- Let the customer journey be your startingpoint