Since the online store was founded, in a 15 m2 basement room in 2005, Stayhard has made a fantastic journey. Last year, consumers in 28 countries were purchasing for nearly 150 million SEK. After Stayhard was acquired by the international catalogue sales company Ellos in 2014, the growth journey has continued, still in close cooperation with Litium.
The best of two worlds in one solution
Since 2012, the Litium Studio e-commerce platform, with integrated support for CMS, campaign and order management, is the foundation of Stayhard’s fast growing online store. With the Litium ecosystem, the platform has been supplemented for search, navigation and personalization, providing Stayhard the best of both worlds through
the fully integrated solution.
- During the first years of using the new store, we focused on building a solid foundation. Litium’s built-in functions made work easier, which pays off today. We spend little time on fixing bugs, allowing us to focus on new development, which is recognition of the platform, says Johan Davidsson.
Flexibility meets customer expectations
Stayhard’s concept for success is to focus on customer satisfaction. The customers decide the online store functions and all development is prioritized according to business advantage.
- Our online store development is completely dynamic and primarily executed by our own development team. Having our own developers means that we can directly translate our commercial needs to technical possibilities. The advantage of Litium Studio is the flexibility of the platform. There are no limits to what we can achieve, says Johan Davidsson.
An awarded platform worth loving
Over the years Stayhard has received numerous honourable awards, including Performance of the year at the Nordic eCommerce Award 2012, Technical Solution of the year at the Retail Awards 2012 and Digital Gazelle of the year both in 2012 and 2013.
- Today, we have approximately 200,000 active visitors and we will continue to expand. Our journey has been amazing so far and does not stop here. I am really pleased and truly proud of our e-commerce platform. It enables us to continue accelerating our business much faster in the years ahead, Johan Davidsson says.
We like what we do. And, not least, to be the best. This is why Stayhard.se today is a growing fashion department store, hosting more than 170 major brands and providing a unique mix of clothing and accessories from around the world. We cover everything from large well-known brands to small start-up designers, always trendy and with high fashion.
Today, we have customers in 28 countries. But having a good assortment is only part of running a good online store, something most people who have ever shopped online would agree on. To be reliable, fast, dedicated and go beyond the expected makes the difference between having customers shopping once or several times a week.