A unifying force throughout PacsOn is a strong focus on personal contacts with corporate B2B clients. Another is the passion to always offer high quality service. With the ambition to continue improving the customer experience and growing their business, the group is in the process of rolling out a new common e-commerce platform for all 13 companies.
A stable platform contributing to more business
When the project started, most of the companies in the group had an e-commerce solution in place. Since the technical environment was a total mixture, the challenge was common to all. The solutions were generally inflexible and offered customers an online order function, rather than a vivid e-commerce context.
- We chose Litium for the proven platform but also because they actually talked very little technology during the pitch process. Instead, they discussed sales and showed the potential to do more business with the help of e-commerce, says Fredrik Löfström.
Synergies and flexibility with a common platform
PacsOn`s new e-commerce solution is entirely built on Litium’s platform. As companies launch their new online stores they benefit fully from the built-in functionality, from campaign management to order entry.
- With the new solution, we have become more active in running business online. The flexible platform allows us to find synergies between the companies and at the same time provide each one with uniquely tailored campaigns, says Fredrik Löfström.
E-commerce - an obvious complement to other channels
- E-commerce has become a natural complement to our sales and physical stores. Today our sellers recommend the online store to their customers, which they were not so keen on before, Fredrik Löfström continues.
As more customers place their orders themselves on the web, pressure is reduced on inside sales and customer service. The freed time can be put on helping customers solving their challenges and improving customer service.
- Our customer feedback has been consistently positive! With the new e-commerce platform, it has simply become easier to do business with our company, Fredrik Löfström concludes.
PacsOn consists of 13 well-established family businesses: AB Helmer Nilsson in Växjö, Ljungby and Sölvesborg, AB Gunnar Pellvik in Falkirk, Paul Hall AB in Jönköping, Östergötland Paper AB in Linköping and Motala, Sound Paper AB in Malmö, Stockholm Carton AB in Stockholm, Ag -Emballage AB in Stockholm and associates North Partner AB in Sundsvall and Östersund and Paper Partner AB in Skellefteå and Umeå. PacsOn also partners with Nybloms AB in Kalmar, Magnusson & Freij AB in Gothenburg, ML Selling AB in Stockholm, and AMJ Paper in Kiruna. Sales amount to approximately 1.2 billion SEK.
Common to all companies is their long history and a strong local presence. The personal customers contact is fundamental to business and the high quality is a benchmark in terms of both service and products. Cooperation within the group benefits the customers, both in terms of competence and price.