ÖoB campaigns attract customer to the store

- Litium offers smart packaging that already from start is optimized for mobile  solutions which is supporting our lean processes.

Peter Adell, Head of IT at ÖoB​

ÖoB campaigns attract customer to the store

- Litium offers smart packaging that already from start is optimized for mobile  solutions which is supporting our lean processes.

Peter Adell, Head of IT at ÖoB​

ÖoB aims to increase sales in its more than 100 stores through powerful online product marketing. To succeed a major focus is put on campaigns.

- After a thorough pre-study, we chose Litium because their platform meets our requirements the best way possible, both in the short and long term, says Peter Adell, Head of IT at ÖoB. Litium offers smart packaging that already from the start is optimized for mobile solutions that support our lean processes. It will generate increased sales and reduced costs.

 

 - The fact that ÖoB chose Litium and our B2C Accelerator is really positive and proves the great value of customer packaging, says Henrik Lundin, CEO of Litium. You get a modern responsive web that is cheaper to manage because so much is included in the Accelerator. More standard and less tailored solutions reduce development costs and allow customers to spend their budget on what gives them a competitive edge on the market.

In addition to the ÖoB choice of the Litium platform, an agreement has also been signed with Litium for business-critical operations with 24-hour surveillance.

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About Ö&B

At our place you will find the same items as in other department stores. The only difference is that there are lower prices at our place!

After over 40 years in the market, Runva Group-owned ÖoB is today one of the country's leading low-priced chains. ÖoB is one of Sweden's ten strongest brands in retail. The chain has more than 100 department stores around the country, employs more than 1,500 people and has a turnover of approximately SEK 4 billion.
Runsven-group has had a very stable growth and profitability for a long time and is therefore financially stong.

 

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