Gudrun Sjödén is one of Sweden's most beloved and strongest apparel brands. The collection of clothing and textiles is sold to customers in 50 countries through e-commerce, brand stores and catalog sales in Europe and the United States . Today, e-commerce accounts for the main part of the total turnover . But the online stores have not always been a winner.
Hunting a flexible platform for design and capacity
In 2010, the Gudrun Sjödén web shop hit the ceiling in terms of visitors, markets, languages - everything. The situation was urgent. To deal with the continued expansion, the chase for a new e-commerce platform began. Improved capacity and performance were high on the wish list, as well as being able to easily integrate the new e-commerce solution with associated systems.
- We were also looking for a platform that could provide us with a unique site; an online shop different from all others. Colour and shape are incredibly important parts of our brand. We want the shop to invite the visitor to our colourful world, Helena Johansson, IT and web manager, explains.
Litium - a platform for continued growth
After a market analysis, the choice fell on Litium who today also operates the Gudrun Sjödén e-commerce platform. This provides the customer full flexibility while relying
on the safety to fall back on a partner with expertise in e-commerce.
- Litium meets our requirements for flexibility, design and shape. They are cutting edge in terms of both their own platform and third-party solutions. Not least important is that they can meet our high capacity requirements! Now we have an e-commerce solution that enables us to grow our business in the next 10-15 years, says Helena Johansson.
The boundaries between the physical and digital disappear
Today, the company can see how the boundaries between the physical stores and e-commerce blur as customers freely move between shopping on their mobile, computer or locally in the physical store.
- Our next goal is to improve the mobile presence. We want to create a unified brand experience that continues to inspire in all channels. Going forward, the mobile shop should be an equally integral part of our multi-channel strategy, and of Gudrun's World, as the regular web shop, Helena Johansson concludes.
About Gudrun Sjödén
Gudrun Sjödén Design AB was founded in 1976 by Gudrun and Björn Sjödén. The company is still run by Gudrun as an active founder, designer and creative director.
The group engages in catalogue and online sales in Sweden, Norway, Denmark, Finland, the UK, France, USA, Netherlands and Belgium. There are 12 stores in Sweden, Norway, Denmark, Finland, the UK and the US. Through the German subsidiary, they operate distance sales in Germany, Austria and Switzerland and through 7 stores in Germany.
In 2014, Group turnaround totalled about 650 million SEK and approximately 350 people were directly employed in the group, including the German subsidiary